Case Study Assignment Essay Example | Topics and Well Written Essays - 2500 words

Case Study Assignment - Essay Example The automobile manufacturing industry is globalised by its very nature. Several industry analysts and marketing scholars have affirmed the aforementioned, arguing that with very few exceptions, car manufacturers look towards the global market, identify segments therein and seek to create a niche for themselves within that expansive, borderless market (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). It is a globalised industry due to the universal nature of its product, the fact that not all countries have a domestic automobile manufacturing industry, and that variant and divergent consumer cost, design and quality requirements cannot be satisfied by a limited number of manufactures (Dickson-Simpson, 2007; Schweinsberg et al., 2007; Van Acker and Uludag, 2007). In other words, the very nature of the industry, product, market trends and consumer demands have determined this as a global and globalised industry. Consequently, being a global industry, the su rvival of firms within is dependant upon the accurate identification of the industry's threats and opportunities and the extent to which a company's operations are, themselves, globalised. The imperatives of Daimler Chrysler's evolving into a truly global automobile manufacturer may be established through a detailed industry analysis using Porter's Five Forces. Proceeding first with the factor of rivalry, one finds that within the context of this industry rivalry is extremely high and is intensifying as a direct outcome to the formation of horizontal alliances between budget and high-end manufacturers for the explicit purpose of cutting down on costs. Not only is rivalry intense but it is intensifying due to the emergence, not only of new industry players but of alliances which may be identified as a bid by smaller firms to become market leaders. For example, Fiat is allying itself with Tata, an Indian automobile manufacturer, fir the explicit purpose of supplying developing markets with the much demanded cheap/economy automobiles. Similarly, GM is forming an alliance with Daewoo for the production of an economic Chevrolet model in South Korea. The implication here is that even in the absence of direct mergers and takeovers, manufactures are teaming up for the design and manufacture of models as would expand their existing market shares in particular automobile market segments. As one looks towards Daimler, one finds that it has not, in its marriage with Chrysler, embraced the imperatives of globalisation for the purpose of maximising its competitive edge. Chrysler is not a manufacturer of budget automobiles and its production costs are high. It is, furthermore, just as the case with Daimler, centred in an industrialised market. This means that the aforementioned marriage has not expanded Daimler's global market presence and has certainly not allowed it to cut down on production costs and to venture into different segments of the automobile market. In other words, whereas competitors are forming alliances which facilitate the realisation of the latter mentioned goal, thereby giving them a competitive advantage over rivals, Daimler has not. Within the context of the stated, it falls short of being a global company, despite its presence in the global market place. As regards the second of Porter's Five Forces, the global nature of the industry has made the threat

Approaches To Training And Development Essay Example | Topics and Well Written Essays - 1250 words

Approaches To Training And Development - Essay Example Suraj Seth (Senior trainer of AFTH Training center) and Hr manager of Gold Star hotel Induction or orientation program for Purchase Manager Performance Improvement training program Details of the Induction Training program The Purchase manager need be offered with the performance improvement training program in order to enhance his inner skills and talents. Performance improvement training program might not only enhances the skills but also amplify the level of performance and productivity of the individual and the organization. It might also help in enhancing the level of dedication and commitment of the Purchase manager towards his or her assigned duties and responsibilities (Saks & et. al., 2010). ... This type of performance improvement and highly-interactive training program might help the accounts manager to develop a high-level of relationship with varied other members. Induction Program details For the Accounts Manager Full week (Saturday to Thursday) Starting time: 8:00 A.M Finishing time : 5:00 P.M Lunch break (12.00 P.M – 1:00 PM, every day) Both general and specialist training programs would be conducted by the experienced and specialised staffs of Accounts section Location: Accounts department Method of training- by electronic sources Training provider- Mr. Rao (Senior Accounts manager of AFTH Training centre) The Mandatory program details for all the above mentioned new staffs: Requisite time-frame Welcome presentation of the manager of Abu Dhabi on the Sunday Fire Drilling procedures on Sunday Visiting to UNB bank for opening of bank accounts on Tuesday Visit to Al Jimi Preventative Health Clinic to resolve any sort of health problems on Monday Visit to the hote l facilities of Gold Star