Ethical Ethics And Ethical Issues - 1180 Words

Ethical issues in organizations are inevitable and are always on the horizon. These ethical concerns can directly impact the overall health of an organization in both positive and negative aspects. In order to be prepared for the ethical issues that will arise and to create an organizational competitive advantage, an intentional focus and effective communication of the code of ethics must be incorporated as a part of strategic planning. Sherwin (1983) indicates the that the term ethics, â€Å"refers to a set of moral norms, principles or values that guide people’s behavior† (cited in Brunk, 2012, p. 552). The importance of ethical awareness in organizations can be the difference in weathering an ethical dilemma successfully or not. Creating a culture of ethicality is both necessary for organizations to survive and to adapt to the ever changing global business market. The focus of this article will begin with the importance of ethical awareness. Next, it will convey the significance of the code of ethics in planning. Then, it will highlight the link between ethics and competitive advantage. Finally, the article provides recommendations that organizations and leaders can implement to increase the culture of ethical awareness leading to an overall organizational benefit. Significance of Ethical Awareness At the most inopportune time, incidents happen that threaten the very survival of an organization due to unethical business practices. The ethics literature and research availableShow MoreRelatedEthical Ethics And Ethical Issues1311 Words   |  6 Pagesprovides readers with an in-depth analysis of ethical theories, legal and ethical issues which gives them an opportunity to practice real life ethical issues that are frequently complex and thought provoking. Readers are further implored to examine their personal, moral and ethical value systems and codes they work from in an attempt to assist them in developing an informed ethical conscience for making sound moral and ethical judgments. The author presents ethical dilemmas throughout the book which readersRead MoreBusiness Ethics : Ethical And Ethical Issues843 Words   |  4 PagesBusiness ethics is very important. Business ethics examines the moral and ethical issues that arise in a business enviroment. Ethical communication on t he other hand allows the business to be honest with the customer. A business should not withhold information in order to sell a product. A great article that discusses ethical communication is About Ethical Communication in Business by Scott Thompson. This article discusses the advantages of ethics, honest communication, code of ethics, aspectsRead MoreThe Ethical Issue Of Ethics925 Words   |  4 Pages Ethics plays a part in almost every aspect of one’s life. 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Business ethics as a concept fundamentally applies to all aspects of business conduct and is relevant to the behavior of individuals and entire organizations. Desjardins (2011) suggests that business ethics is the study of business from an ethical viewpointRead MoreThe Ethics Of The Ethical Issues1603 Words   |  7 Pages When we look at the ethical issues, we can stream them into two categories that are the funder’s perspective and Livestrong’s perspective. The funders are in a dilemma whether they shouldcontinue funding and supporting the organization which in way has become so popular because of Lance Armstrong. Also, the other major point of discussion is whether it isethical for the funders to ask for their money to be returned considering the fact that the scandal took place in Lance Armstrong’s personal lifeRead MoreBusiness Ethics : Ethical And Ethical Issues1360 Words   |  6 Pages INTRODUCTION: Business ethics can be defined as the set of moral values and codes or standards of conduct in an organization. According to Wikipedia – â€Å"Business ethics (also corporate ethics) is a form of applied ethics or professional ethics that examines ethical principles and moral or ethical problems that arise in a business environment. It applies to all aspects of business conduct and is relevant to the conduct of individuals and entire organizations.† The particulars and specifics of theRead MoreEthical And Ethical Issues Of Business Ethics1612 Words   |  7 PagesThe work of setting a positive ethical climate starts at the top of the organization as positive ethical attitudes filter down to employees. Ferrell et al. (2015) states, â€Å"the more employees perceive an organization’s ethical culture to be the less likely they are to make unethical decisions† (p.134). Business ethics is not only about knowing what is right and wrong, or doing the right thing, ethics involves acting with responsibility, being objective when making decisions, putting honesty in allRead MoreBusiness Ethics And The Ethical Issues1461 Words   |  6 PagesBusiness ethics and the ethical issues in marketing Moral principles that guide the way a business behaves are known as business ethics. However this term has a broader definition. As the word ethics can pose many definitions in a broad context and it can be challenging to find a common understanding of the term, hence, most companies denote the concept of the term ethics as responsible business conduct, business practices or integrity. Business ethics offers a tool for conducting business more effectively

Math Context For Learning Information - 893 Words

TASK 4: MATHEMATICS CONTEXT FOR LEARNING INFORMATION Respond to the prompts below (no more than 4 single-spaced pages, including prompts) by typing your responses within the brackets following each prompt. Do not delete or alter the prompts. Pages exceeding the maximum will not be scored. About the School Where You Are Teaching 1. In what type of school do you teach? (Type an â€Å"X† next to the appropriate description; if â€Å"other† applies, provide a brief description.) Elementary school: ___X__ Middle school: _____ Urban: __X___ Suburban: _____ Rural: _____ 2. List any special features of your school or classroom setting (e.g., charter, co-teaching, themed magnet, classroom aide, bilingual, team taught with a special education teacher) that will affect your teaching in this learning segment. [Many classrooms today are comprised of different children with different learning styles. Each class is unique and different in their own way. P.S. 45 is a title one school which means that the majority of the students live in a household of low income families. In this classroom, approximately 90% of the students attending reside in low-income neighborhoods. While the label of title one indicates that the state is providing the resources for students to thrive, it can also indicate that there is a lot of pressure placed on the students to do well. This urban elementary school ranges from Pre-K classes to 5th grade. Special education services, as well as several other services, such asShow MoreRelatedInterpersonal Communication Skills And The Math Class972 Words   |  4 Pages Interpersonal Communication Skills (BICS) observed in the math class. One of the first examples where I noticed BICS taking place was at the beginning of class time. As the students set up their desks and chalk boards, they were all loudly conversy about whatever they deemed fit. 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The National Science Foundation reports that in 2008, â€Å"43 percent of all Chinese bachelor’s degrees were awarded in the natural sciences and engineering. In the same year, the share in the United States was just 5 percent† (Yang, 2012). Students’ math knowledge before universityRead MoreUnderstand Current National and Organisational Frameworks for Mathematics1520 Words   |  7 PagesUnderstand current national and organisational frameworks for mathematics 1.1 Explain the aims and importance of learning provision for numeracy development. Numeracy development is important for all children as maths is an important part of everyday life. The way in which maths is taught has changed greatly over the years. When I was at school we were taught one method to reach one answer. 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Digital Fortress Chapter 123-126 Free Essays

Chapter 123 An ashen technician ran to the podium. â€Å"Tunnel block’s about to go!† Jabba turned to the VR onscreen. The attackers surged forward, only a whisker away from their assault on the fifth and final wall. We will write a custom essay sample on Digital Fortress Chapter 123-126 or any similar topic only for you Order Now The databank was running out of time. Susan blocked out the chaos around her. She read Tankado’s bizarre message over and over. PRIME DIFFERENCE BETWEEN ELEMENTS RESPONSIBLE FOR HIROSHIMA AND NAGASAKI â€Å"It’s not even a question!† Brinkerhoff cried. â€Å"How can it have an answer?† â€Å"We need a number,† Jabba reminded. â€Å"The kill-code is numeric.† â€Å"Silence,† Fontaine said evenly. He turned and addressed Susan. â€Å"Ms. Fletcher, you’ve gotten us this far. I need your best guess.† Susan took a deep breath. â€Å"The kill-code entry field accepts numerics only. My guess is that this is some sort of clue as to the correct number. The text mentions Hiroshima and Nagasaki-the two cities that were hit by atomic bombs. Maybe the kill-code is related to the number of casualties, the estimated dollars of damage†¦Ã¢â‚¬  She paused a moment, rereading the clue. â€Å"The word ‘difference’ seems important. The prime difference between Nagasaki and Hiroshima. Apparently Tankado felt the two incidents differed somehow.† Fontaine’s expression did not change. Nonetheless, hope was fading fast. It seemed the political backdrops surrounding the two most devastating blasts in history needed to be analyzed, compared, and translated into some magic number†¦ and all within the next five minutes. Chapter 124 â€Å"Final shield under attack!† On the VR, the PEM authorization programming was now being consumed. Black, penetrating lines engulfed the final protective shield and began forcing their way toward its core. Prowling hackers were now appearing from all over the world. The number was doubling almost every minute. Before long, anyone with a computer-foreign spies, radicals, terrorists-would have access to all of the U.S. government’s classified information. As technicians tried vainly to sever power, the assembly on the podium studied the message. Even David and the two NSA agents were trying to crack the code from their van in Spain. PRIME DIFFERENCE BETWEEN ELEMENTS RESPONSIBLE FORHIROSHIMA AND NAGASAKI Soshi thought aloud. â€Å"The elements responsible for Hiroshima and Nagasaki†¦ Pearl Harbor? Hirohito’s refusal to†¦Ã¢â‚¬  â€Å"We need a number,† Jabba repeated, â€Å"not political theories. We’re talking mathematics-not history!† Soshi fell silent. â€Å"How about payloads?† Brinkerhoff offered. â€Å"Casualties? Dollars damage?† â€Å"We’re looking for an exact figure,† Susan reminded. â€Å"Damage estimates vary.† She stared up at the message. â€Å"The elements responsible†¦Ã¢â‚¬  Three thousand miles away, David Becker’s eyes flew open. â€Å"Elements!† he declared. â€Å"We’re talking math, not history!† All heads turned toward the satellite screen. â€Å"Tankado’s playing word games!† Becker spouted. â€Å"The word ‘elements’ has multiple meanings!† â€Å"Spit it out, Mr. Becker,† Fontaine snapped. â€Å"He’s talking about chemical elements-not sociopolitical ones!† Becker’s announcement met blank looks. â€Å"Elements!† he prompted. â€Å"The periodic table! Chemical elements! Didn’t any of you see the movie Fat Man and Little Boy-about the Manhattan Project? The two atomic bombs were different. They used different fuel-different elements!† Soshi clapped her hands. â€Å"Yes! He’s right! I read that! The two bombs used different fuels! One used uranium and one used plutonium! Two different elements!† A hush swept across the room. â€Å"Uranium and plutonium!† Jabba exclaimed, suddenly hopeful. â€Å"The clue asks for the difference between the two elements!† He spun to his army of workers. â€Å"The difference between uranium and plutonium! Who knows what it is?† Blank stares all around. â€Å"Come on!† Jabba said. â€Å"Didn’t you kids go to college? Somebody! Anybody! I need the difference between plutonium and uranium!† No response. Susan turned to Soshi. â€Å"I need access to the Web. Is there a browser here?† Soshi nodded. â€Å"Netscape’s sweetest.† Susan grabbed her hand. â€Å"Come on. We’re going surfing.† Chapter 125 â€Å"How much time?† Jabba demanded from the podium. There was no response from the technicians in the back. They stood riveted, staring up at the VR. The final shield was getting dangerously thin. Nearby, Susan and Soshi pored over the results of their Web search. â€Å"Outlaw Labs?† Susan asked. â€Å"Who are they?† Soshi shrugged. â€Å"You want me to open it?† â€Å"Damn right,† she said. â€Å"Six hundred forty-seven text references to uranium, plutonium, and atomic bombs. Sounds like our best bet.† Soshi opened the link. A disclaimer appeared. The information contained in this file is strictly for academic use only. Any layperson attempting to construct any of the devices described runs the risk of radiation poisoning and/or self-explosion. â€Å"Self-explosion?† Soshi said. â€Å"Jesus.† â€Å"Search it,† Fontaine snapped over his shoulder. â€Å"Let’s see what we’ve got.† Soshi plowed into the document. She scrolled past a recipe for urea nitrate, an explosive ten times more powerful than dynamite. The information rolled by like a recipe for butterscotch brownies. â€Å"Plutonium and uranium,† Jabba repeated. â€Å"Let’s focus.† â€Å"Go back,† Susan ordered. â€Å"The document’s too big. Find the table of contents.† Soshi scrolled backward until she found it. I. Mechanism of an Atomic Bomb A) Altimeter B) Air Pressure Detonator C) Detonating Heads D) Explosive Charges E) Neutron Deflector F) Uranium Plutonium G) Lead Shield H) Fuses II. Nuclear Fission/Nuclear Fusion A) Fission (A-Bomb) Fusion (H-Bomb) B) U-235, U-238, and Plutonium III. History of the Atomic Weapons A) Development (The Manhattan Project) B) Detonation 1) Hiroshima 2) Nagasaki 3) By-products of Atomic Detonations 4) Blast Zones â€Å"Section two!† Susan cried. â€Å"Uranium and plutonium! Go!† Everyone waited while Soshi found the right section. â€Å"This is it,† she said. â€Å"Hold on.† She quickly scanned the data. â€Å"There’s a lot of information here. A whole chart. How do we know which difference we’re looking for? One occurs naturally, one is man-made. Plutonium was first discovered by-â€Å" â€Å"A number,† Jabba reminded. â€Å"We need a number.† Susan reread Tankado’s message. The prime difference between the elements†¦ the difference between†¦ we need a number†¦ â€Å"Wait!† she said. â€Å"The word ‘difference’ has multiple meanings. We need a number-so we’re talking math. It’s another of Tankado’s word games-‘difference’ means subtraction.† â€Å"Yes!† Becker agreed from the screen overhead. â€Å"Maybe the elements have different numbers of protons or something? If you subtract-† â€Å"He’s right!† Jabba said, turning to Soshi. â€Å"Are there any numbers on that chart? Proton counts? Half-lives? Anything we can subtract?† â€Å"Three minutes!† a technician called. â€Å"How about supercritical mass?† Soshi ventured. â€Å"It says the supercritical mass for plutonium is 35.2 pounds.† â€Å"Yes!† Jabba said. â€Å"Check uranium! What’s the supercritical mass of uranium?† Soshi searched. â€Å"Um†¦ 110 pounds.† â€Å"One hundred ten?† Jabba looked suddenly hopeful. â€Å"What’s 35.2 from 110?† â€Å"Seventy-four point eight,† Susan snapped. â€Å"But I don’t think-â€Å" â€Å"Out of my way,† Jabba commanded, plowing toward the keyboard. â€Å"That’s got to be the kill-code! The difference between their critical masses! Seventy-four point eight!† â€Å"Hold on,† Susan said, peering over Soshi’s shoulder. â€Å"There’s more here. Atomic weights. Neutron counts. Extraction techniques.† She skimmed the chart. â€Å"Uranium splits into barium and krypton; plutonium does something else. Uranium has 92 protons and 146 neutrons, but-â€Å" â€Å"We need the most obvious difference,† Midge chimed in. â€Å"The clue reads ‘the primary difference between the elements.’ â€Å" â€Å"Jesus Christ!† Jabba swore. â€Å"How do we know what Tankado considered the primary difference?† David interrupted. â€Å"Actually, the clue reads prime, not primary.† The word hit Susan right between the eyes. â€Å"Prime!† she exclaimed. â€Å"Prime!† She spun to Jabba. â€Å"The kill-code is a prime number! Think about it! It makes perfect sense!† Jabba instantly knew Susan was right. Ensei Tankado had built his career on prime numbers. Primes were the fundamental building blocks of all encryption algorithms-unique values that had no factors other than one and themselves. Primes worked well in code writing because they were impossible for computers to guess using typical number-tree factoring. Soshi jumped in. â€Å"Yes! It’s perfect! Primes are essential to Japanese culture! Haiku uses primes. Three lines and syllable counts of five, seven, five. All primes. The temples of Kyoto all have-â€Å" â€Å"Enough!† Jabba said. â€Å"Even if the kill-code is a prime, so what! There are endless possibilities!† Susan knew Jabba was right. Because the number line was infinite, one could always look a little farther and find another prime number. Between zero and a million, there were over 70,000 choices. It all depended on how large a prime Tankado decided to use. The bigger it was, the harder it was to guess. â€Å"It’ll be huge.† Jabba groaned. â€Å"Whatever prime Tankado chose is sure to be a monster.† A call went up from the rear of the room. â€Å"Two-minute warning!† Jabba gazed up at the VR in defeat. The final shield was starting to crumble. Technicians were rushing everywhere. Something in Susan told her they were close. â€Å"We can do this!† she declared, taking control. â€Å"Of all the differences between uranium and plutonium, I bet only one can be represented as a prime number! That’s our final clue. The number we’re looking for is prime!† Jabba eyed the uranium/plutonium chart on the monitor and threw up his arms. â€Å"There must be a hundred entries here! There’s no way we can subtract them all and check for primes.† â€Å"A lot of the entries are nonnumeric,† Susan encouraged. â€Å"We can ignore them. Uranium’s natural, plutonium’s man-made. Uranium uses a gun barrel detonator, plutonium uses implosion. They’re not numbers, so they’re irrelevant!† â€Å"Do it,† Fontaine ordered. On the VR, the final wall was eggshell thin. Jabba mopped his brow. â€Å"All right, here goes nothing. Start subtracting. I’ll take the top quarter. Susan, you’ve got the middle. Everybody else split up the rest. We’re looking for a prime difference.† Within seconds, it was clear they’d never make it. The numbers were enormous, and in many cases the units didn’t match up. â€Å"It’s apples and goddamn oranges,† Jabba said. â€Å"We’ve got gamma rays against electromagnetic pulse. Fissionable against unfissionable. Some is pure. Some is percentage. It’s a mess!† â€Å"It’s got to be here,† Susan said firmly. â€Å"We’ve got to think. There’s some difference between plutonium and uranium that we’re missing! Something simple!† â€Å"Ah†¦ guys?† Soshi said. She’d created a second document window and was perusing the rest of the Outlaw Labs document. â€Å"What is it?† Fontaine demanded. â€Å"Find something?† â€Å"Um, sort of.† She sounded uneasy. â€Å"You know how I told you the Nagasaki bomb was a plutonium bomb?† â€Å"Yeah,† they all replied in unison. â€Å"Well†¦Ã¢â‚¬  Soshi took a deep breath. â€Å"Looks like I made a mistake.† â€Å"What!† Jabba choked. â€Å"We’ve been looking for the wrong thing?† Soshi pointed to the screen. They huddled around and read the text: †¦the common misconception that the Nagasaki bomb was a plutonium bomb. In fact, the device employed uranium, like its sister bomb in Hiroshima. â€Å"But-† Susan gasped. â€Å"If both elements were uranium, how are we supposed to find the difference between the two?† â€Å"Maybe Tankado made a mistake,† Fontaine ventured. â€Å"Maybe he didn’t know the bombs were the same.† â€Å"No.† Susan sighed. â€Å"He was a cripple because of those bombs. He’d know the facts cold.† Chapter 126 â€Å"One minute!† Jabba eyed the VR. â€Å"PEM authorization’s going fast. Last line of defense. And there’s a crowd at the door.† â€Å"Focus!† Fontaine commanded. Soshi sat in front of the Web browser and read aloud. †¦Nagasaki bomb did not use plutonium but rather an artificially manufactured, neutron-saturated isotope of uranium 238.† â€Å"Damn!† Brinkerhoff swore. â€Å"Both bombs used uranium. The elements responsible for Hiroshima and Nagasaki were both uranium. There is no difference!† â€Å"We’re dead,† Midge moaned. â€Å"Wait,† Susan said. â€Å"Read that last part again!† Soshi repeated the text. â€Å"†¦artificially manufactured, neutron-saturated isotope of uranium 238.† â€Å"238?† Susan exclaimed. â€Å"Didn’t we just see something that said Hiroshima’s bomb used some other isotope of uranium?† They all exchanged puzzled glances. Soshi frantically scrolled backward and found the spot. â€Å"Yes! It says here that the Hiroshima bomb used a different isotope of uranium!† Midge gasped in amazement. â€Å"They’re both uranium-but they’re different kinds!† â€Å"Both uranium?† Jabba muscled in and stared at the terminal. â€Å"Apples and apples! Perfect!† â€Å"How are the two isotopes different?† Fontaine demanded. â€Å"It’s got to be something basic.† Soshi scrolled through the document. â€Å"Hold on†¦ looking†¦ okay†¦Ã¢â‚¬  â€Å"Forty-five seconds!† a voice called out. Susan looked up. The final shield was almost invisible now. â€Å"Here it is!† Soshi exclaimed. â€Å"Read it!† Jabba was sweating. â€Å"What’s the difference! There must be some difference between the two!† â€Å"Yes!† Soshi pointed to her monitor. â€Å"Look!† They all read the text: †¦two bombs employed two different fuels†¦ precisely identical chemical characteristics. No ordinary chemical extraction can separate the two isotopes. They are, with the exception of minute differences in weight, perfectly identical. â€Å"Atomic weight!† Jabba said, excitedly. â€Å"That’s it! The only difference is their weights! That’s the key! Give me their weights! We’ll subtract them!† â€Å"Hold on,† Soshi said, scrolling ahead. â€Å"Almost there! Yes!† Everyone scanned the text. †¦difference in weight very slight†¦ †¦gaseous diffusion to separate them†¦ †¦10,032498X10?134 as compared to 19,39484X10?23.** â€Å"There they are!† Jabba screamed. â€Å"That’s it! Those are the weights!† â€Å"Thirty seconds!† â€Å"Go,† Fontaine whispered. â€Å"Subtract them. Quickly.† Jabba palmed his calculator and started entering numbers. â€Å"What’s the asterisk?† Susan demanded. â€Å"There’s an asterisk after the figures!† Jabba ignored her. He was already working his calculator keys furiously. â€Å"Careful!† Soshi urged. â€Å"We need an exact figure.† â€Å"The asterisk,† Susan repeated. â€Å"There’s a footnote.† Soshi clicked to the bottom of the paragraph. Susan read the asterisked footnote. She went white. â€Å"Oh†¦ dear God.† Jabba looked up. â€Å"What?† They all leaned in, and there was a communal sigh of defeat. The tiny footnote read: **12% margin of error. Published figures vary from lab to lab. How to cite Digital Fortress Chapter 123-126, Essay examples

Business Plan Saturation Inc

Question: Prepare a report with core elements of a business plan for Saturation Inc new venture? Answer: 1.0 Introduction Saturation Inc, is the newly developed business venture which is focusing on introducing a new cafe. It is a starting venture in Australia and the place which has been chosen for introducing the cafe is Mountain Glen shopping centre. The location has been chosen in a way so that, the cafe can take the advantage of large amount of shoppers who come to the place to shop. The cafe is being introduced by the owner with the plan to serve not only coffee but also different types of foods. The owner of the company already has the experience of business and thus the owners have the competitive advantage of having financial resources with them. 1.1 Business idea and product description The idea of the business is to serve the shopping customers of the Mountain Glen shopping centre of Australia and the reason for developing the cafe shop in this particular area is to attract those customers of the shopping place who want to spend time with coffee and some snacks with friends and families (David, 2005). The major competitive advantage that the new business venture can obtain from introducing the coffee shop in the particular place is that the place has a scarcity of coffee shops and the new company can take the advantage. People who will come for shopping and refreshment can take the advantage of having coffee and other food from the cafe because, now-a day shopping has become a mode of entertainment. The cafe has the capability to plan to serve more than 2000 customers per day and for that the proper capital requirement is present in the cafe. The major activities which the new venture conducts are as follows: Purchasing of materials, storing of those purchased materials, preparing of those materials, selling the materials and serving the finished products to the customers. The customers will be served by two major ways; one is the dine in method and the other one is the take away mode. The cafe is open from 9.00 am to 9pm for Monday to Friday and for Saturday and Sunday the cafe will be open till early morning of 3 am. The company has the objective to offer high quality food and coffee to its customers so that the customers would always be happy. The trained chef of the cafe are able to produce healthy and fresh meals for the customers and looking at the changing taste pattern and behaviour of the consumers towards the food the simple and healthy food items are kept in the menu. 1.2 Prospect of the venture Establishing the cafe in the area named Mountain Glen Shopping centre is a rationale move because, the area is a developing area and this is not a saturated one. Once the company can get success from establishing itself in the area it will help to build-up a brand image in that shopping centre. It is a regional shopping centre and apart from that this area is considered as a large residential area and with the development of residential area the commercial development and also the development related to retail entities are happening in that particular place. The location of the business is the main competitive advantage for the company as the new venture is situated in a place where the benefits of two major supermarkets can be obtained. The glen supermarket is situated in a nearby location of other two supermarkets and the passing away customers are the major strength of the business. The area is full of retail outlets and fashion retails and in that place the Saturation Inc has got the most attractive place in which large number of passing away customers are found. The major customers of the business are the passing away customers of shopping and apart from the second major group which is being targeted by the company are the staffs of other shops. The staffs require daily and healthy food items and also coffee and the cafe are able to provide the solution related to the need of those customers. The staffs can take a short break from their work and can obtain the excellence of coffee in a soft and vibrant environment with low price offerings. The area in a nutshell can be said that is developing in nature and with the development of the area there is huge potentiality of the company to grow and thus the future growth of the cafe can be predicted as 10% with-in one year of time period. 1.3 Entry and positioning strategy The cafe enters into the market through identifying vision and mission statements and through undertaking the segmentation, targeting and positioning strategy. Vision: The vision of the cafe is to be the most preferred cafe location for the pass away customers of the shopping centre named, Glen Shopping centre:. Mission: Mission of the business enterprise is to provide satisfaction to customers through satisfying needs of the customers and the satisfaction of needs are done through offering delicious, healthy and nutritious food. STP strategy Segmentation: The segmentation strategy is based on segmenting the customers into different bases and the bases which are taken here for segmenting the customers are demographic base and the psychographic base. The demographic base has been chosen because the cafe wants to target the customers between the age group of 25-45 years and the psychographic base can be chosen so that, the customers from the lifestyle group who wants to spend valuable time with their friends and family members in a coffee shop. The reason for choosing the demographic base is to find out proper demographic base depending on income group. Targeting The face will target the customers who comes for shopping an also spend valuable time with friends and family and also the staffs of the shopping malls who can get their meals and coffee in break time. The large portion of the customers who prefers coffee are known as the social customers and the targeted customers of the company prefers the value for money proposition. The cafe has targeted the customers in a way so that, every member of the family can enjoy the meal in an appropriate and enjoyable mode. The take away customer base will also comprise of the groups engage the age group among 18-40 years. The cafe has targeted the group who has the moderate amount of income or affordability to higher level of income. Though major part of the consumers are considered as social drinkers but there are people for whom coffee has become a daily drink and those customers want a excellent environment in which they can mix up with their friends (Lepori, et al, 2007). Positioning The cafe wants to position itself in the healthy and delicious meal and coffee in affordable pricing. The company wants to position itself for the daily meal and also providing of coffee environment to the customers. 1.4 Marketing strategy of the company Marketing strategy of the company can be discussed through analysing four 4s of marketing and those are product, price, promotion and place. Product: The major differentiating strategy of the company is the healthy and light food meals for the customers. The major products of the cafe are beverages, cakes and desserts, healthy and fresh foods and the fine coffee. The products can be divided into two different segments and those are fine dining and also the take away facilities (Kotler, 2003). Price: While deciding the price level the cafe has considered the value for money proposition. In the market where the availability of other cafes are not there thus the discounted amount of coffee will not be popular in this case. The market is captive market and the consumers or the potential consumers of the cafe possess medium to high level of disposable income. For those consumers though the low or penetrating pricing policies have not been described but yes the value for money elements are always being applied to the framework of the company. Place: The location of the cafe is the major attraction and reason of availability for the consumers. The shopping centre named Mountain Glen is a place which is surrounded through 250,000 persons and the customers can access the place from 15 kilometres away which is the greatest advancement for the cafe (Goel and Karri, 2006). Promotion: With the association of Mountain Glen management a range of activities or promotions are undertaken. The promotional benefits offer the discounted foods for the cafe. Initially, the discounted offers for meals and coffee will be operated for two consecutive weeks (Thackeray, et al, 2008). In this two weeks the customers will get attracted towards the promotional aspects of the company and with-in this time frame the customers get aware regarding the products and services of the cafe. Once the customers get aware regarding the products and services of the cafe it becomes easy to be popular in the market. Once the company will get popularity it will be easy to increase popularity through word of mouth communication which is known as a major form of communication (Davis and Elizabeth, 2006). Front signage of the shop, a frame if advertisement board, a scheme of loyalty card all are helpful to attract the consumers. 1.5 Attractiveness and Risk of the business The major attractiveness is the location of the business as there are few competitors within the particular supermarket. The supermarket is a place where two other supermarkets are also present in nearby locations. As already discussed the first competitive advantage of the company is the location and thus the second attractiveness of the company is the quality products. The quality products are the major aspect through which the customers of the cafe are being satisfied. The cafe is going to introduce those foods which are required for daily consumption and healthy in nature and recent obesity problem and awareness towards the health of the people it can be said that the company has undertaken an excellent move by keeping only the healthy food items. The cafe is run and operated by the international chefs who are expertise in offering the customers new food items with-in a very quick time period (Nesheim, 2000). The last and foremost important proposition for attractiveness is the p ositioning of the company which talks about the convenience, health conscious and light food products by the company. Risk management Description of risk Likelihood Impact Priority Action for prevention Contingency plans Fire loss related risk or property life Medium High High For preventing smokes and fire smoke alarms will be fixed in the premise of cafe and fire extinguishers will be also be fixed into the premise of the cafe (Johnstone, 2000). The resource will be made ready if any kind of re-establishment of business is required. All the insurance policies and formation will be done so that, the company can claim from insurance companies further but the resources should be ready enough so that, it is not required to wait for coming the claim from insurance companies. In case the suppliers will change their terms and conditions Medium Medium Medium Two ways: maintain sound relationships with suppliers and second obtaining cash reserves. Keep a back up of alternative suppliers and another mode of doing so is enhancement of capital. Health related problems Very low Very high High Using high quality products and usage of quality staffs and majorly monitoring the supplies which are coming from the suppliers are the main concern for quality control process. Introduction of a process related to complaint handling and identify the source of food (Hull, 2014). In case the suppliers is not able to supply Low Medium Medium Arrangement of alternative suppliers is always required and evaluations of substitute products are also the key to resolve the problem. Purchase the quality materials from other sources and also purchase of alternative products from alternative sources of suppliers. In case the company or cafe losses a key person Very low Medium Medium Transfer of skills can be done from one person to another through training and development process. Contracts should be there with various agencies so that, they can supply proper amount of personals in proper timing. 1.6 Financial requirements Year 2015 2016 2017 Total Assets $998042 $128053 $175579 Total Capital $173754 $524817 $992135 Total Liabilities and Capital $998042 $128053 $175579 Net Worth $173754 $524817 $992135 From the financial figures it is observed the total assets acquired by the cafe in the year 2015 is $998042, in the year 2016 the total assets acquired by the cafe will be $128053 and in the year 2017 the total assets acquired by the company will be $175579. The total capital requirement for the cafe is $173754, in the year of 2016 the total capital requirement will be $524817 and in the year 2017 the total capital requirement will be $992135. The total amount of liability for the year 2015 will be $998042, the total amount of liabilities for the year 2016 will be $524817 and the total amount of liabilities for the year 2017 will be $175579. The net worth for the year 2015 is $173754, for the year 2016 will be $524817 and for the year 2017 it will be $992135. 2.0 Conclusion Saturation Inc is a newly developed venture of cafe which does not provide the coffee experience to the customers but, it provides the healthy meal experience to the valuable customers. Major competitive advantages which the company has availed are location benefit with-in the shopping centre and also the value for money for the healthy meal. Reference Johnstone, K. M. (2000). Client-acceptance decisions: Simultaneous effects of client business risk, audit risk, auditor business risk, and risk adaptation. Auditing: A Journal of Practice Theory, 19(1), 1-25. Hull, J. C. (2014). The evaluation of risk in business investment. UK: Elsevier. Kotler, P. (2003) Marketing management. Upper Saddle River, N.J.: Prentice Hall. Lepori, B., Van den Besselaar, P., Dinges, M., Van der Meulen, B., Pot`i, B., Reale, E., Slipersaeter, S. and Theves, J. (2007). 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